The things we make don’t exist in a void. They live in the world around us, and the world has to live with them. That means we need to think about all people and systems involved in design.

▲ DJI M100 quadcopter with DronExpert accessories being used by fire fighters at test facility Space 53. The canopy was developed from idea to production in China. The quadcopter can also deploy an underwater vehicle. The underwater vehicle was designed in the context of the larger system to work together seamlessly with an airborne drone, or an autonomous surface vessel. | Client: Robor Electronics/DronExpert | Photo: Marcel van den Bergh, Volkskrant.

How can robots in the air and underwater help out on ground zero?

First responders need to quickly gather information to create an overview of situations where every second counts. Cutting edge drone technology can help out, by designing drone systems that are accessible, fast and tailored to the mission. Using semi-autonomous vehicles in the air, on the waves and under the surface that all work together, Robor Electronics blows the Thunderbirds out of the water.
View client case



I design product systems to be better integrated in their context. To do that, I investigate the problem context by mapping it out and talking to all people involved. By building a shared overview of the situation and different interests, we establish common ground to discuss strategies towards a solution. To get everyone on board, I make clear concepts that not just show how the problem is solved, but package it in a convincing story. These solutions are then further developed with the whole system's life cycle in mind. In close collaboration with production partners, this vision can be realised.

🡢 My take on systemic design

"I know many designers who are good with sticky notes, but what's fun about you guys is that you can actually make it real as well."

Jan Hendrik Croockewit, CTO Nedap Healthcare, on our collaboration concerning Beppie/App een Oma.

Developed in-house, adopted by Nedap


Can we reduce loneliness among elderly people by removing a communication barrier?

Client: Eijsink Afrekensystemen

Strategic Design Framework

How to keep a complex "emergent product" fit for the future.

Client: DronExpert/Robor Electronics

Multidomain Drone Platform

How can robots in the air and underwater help out on ground zero?

Cybernetic Product Development

I specialise in designing physical products that need to function within larger systems.

More cases

▲ Beppie (then still called App een oma) featured on national television in "het jeugdjournaal" (newsshow for children). You can watch it over here, starting at minute 13:40.

Story Telling & Concept Design

The first step from idea to realisation is turning your spark into a story that people can envision and get excited about. That's why it's important to develop it into a coherent concept, and visualise it so your audience gets it. I'd love to help you deliver a strong story, and make it tangible in whatever means is most fitting, from illustrations and animation to proof-of-concept demo installations.

▲ Fictional research facility, inspired by the designs of Syd Mead & Dieter Rams, and a Bang & Olufsen stereo amplifier.

▶ Entry for a challenge with the broad briefing of "design a vehicle going on an epic journey". I set up some constraints and a back story, and further explored the design through a series of sketches and paintings.